Atlanta PC Repair Marketing Plan Essay - 953 Words

Atlanta PC Repair Marketing Plan Keller Graduate School of Management MM 522 Summer 10, Session B EXECUTIVE SUMMARY SERVICE DESCRIPTION AND SITUATION ANALYSIS Atlanta PC Repair provides computer, technical, and consulting services to small businesses and home computer users. Our services include, but are not limited to: * Software and hardware repair * Network installation and maintenance * Hardware and Software upgrade services * Training * Business name reflects the concept. . A strong name based on your mission to provide end-to-end business solutions should convey that you are an expert and the only rational choice for your target small business prospects. SWOT ANALYSIS Strengths * High level of†¦show more content†¦* No Brand recognition, but the name is easy to remember and self explanatory. Opportunities * Expend business to offer parts and new computer systems. * Expend the business to consulting, web site development and hosting to all customers. * Established a store front on a busy road near home-based location. Threats * Computer repair business is easy to start with minimal upfront cost making it for competitors to enter the market. * Price war with other home-based computer repair businesses. * Sales Tax collection on parts sold during service calls. * Consumer unwilling to spend because of though economic times. TARGET MARKET There are many potential customers among PC users. The target market of the computer repair business is everywhere; schools, churches, medical facilities, all kinds of businesses including local government, along with private individuals are potential client base. Atlanta PC Repair will primarily target small business clients, offering affordable, on-demand service and maintenance agreements. These customers typically do not have a full-time IT person, but have full-time IT needs. Their time is valuable and every hour spent without a computer is an hour of lost sales. They are high-paying clients that recognize the importance of computers to running successful businesses, and are willing to become steady, loyal customers for years to come. According to US Census data from 2007, there are more thanShow MoreRelatedDell Executive Summary6023 Words   |  25 Pagesthoroughly bitten by the business bug. Dell started college as a pre-med student, but found time to establish a business selling random-access memory (RAM) chips and disk drives for IBM PCs. Dell bought his products at cost from IBM dealers, who, at the time, were required to order from IBM large monthly quotas of PCs, which frequently exceeded demand. Dell resold his stock through newspapers (and later through national computer magazines) at 10-15% below retail. 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